"Leadership in 2026 isn't about having all the answers. It should be about having the humility to ask the right questions. Building relationships and comradery with your teammates. Showing that you give a damn not just about business but about the people who execute your business."
"The radio booth has always been one of the most authentic places in sports media. If radio broadcasters are willing to go the extra mile to put cameras in the booth, they should go the added mile and stream those booths live."
"The partnership itself shouldn't be viewed as a failure. It was different. It generated attention, created conversation, reached audiences in ways traditional television has struggled to reach them and, for a time, it worked."
"I’m not suggesting baseball turn October into a broadcasting circus. We don’t need six people in the booth, a celebrity in the dugout and Kevin Hart explaining the pitch clock. Baseball just needs to recognize what NBC figured out."
"PTI has always chosen to be different from everything else on ESPN, dating back to the moment it first hit the airwaves. It has continued to resist changing its core formula despite trends within the industry and within the network itself. So, why change now?"
"MLB has spent years talking about the importance of growing the game, reaching younger audiences and making baseball easier to watch. That mission doesn't begin with finding another streaming subscriber during the postseason."
"Baseball on the radio may be the greatest example of the power of the medium, a demonstration that continues to be showcased year after year. It doesn't need a screen, a highlight package, or a viral moment to validate its importance."
"Sports radio has spent decades telling listeners what's worth talking about. In today's fragmented media environment, perhaps it's time to listen to what the audience is telling sports radio is worth talking about."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."