Tag: Sports Marketing
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Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.
Radio Station Promotions Should Have an Advertising Sales Booth
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Sales Meeting: Use a Little Show Business in Your Advertising Presentations
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Overcoming Sales Objections: ‘Nobody Listens to the Radio’
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
Jomboy Media States Its Case to Advertisers at the Company’s Inaugural Upfront
The event took place Tuesday afternoon at Slate on 21st street in New York City.
Managing Digital Advertising Clients
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...
Consistent Messaging Matters
"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."
Why Every Brand Needs Sports Marketing
A brand's success is often determined by the way it performs in two critical areas - Ratings and Revenue. You can include other items...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...