Tag: Sports Marketing

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Barrett Media Adds New Contributors to Strengthen Music Radio and News Television Coverage

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"Growing brands requires constant adjustments, and to make sure we continue making progress, I'm tweaking our strategy, and adding some firepower to our music radio and news television coverage."

The Save AM Radio Campaign Needs to Accept the Final Nail in Its Coffin

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Give it up already. “It” is the fight to...

Women in Sports Media are Changing the Narrative Towards Covering Football

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"Fifteen years ago, women didn’t have the opportunities they have now in sports."

Countdown To NAB: Curtis LeGeyt NAB President/CEO

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"We are expecting over 60,000 attendees. We are on pace for that level of registration.”

Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants

Columns Jeff Caves Jeff Caves -
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

Radio Station Promotions Should Have an Advertising Sales Booth

Columns Jeff Caves Jeff Caves -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

Sales Meeting: Use a Little Show Business in Your Advertising Presentations

Features Dave Greene Dave Greene -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Columns Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...

Jomboy Media States Its Case to Advertisers at the Company’s Inaugural Upfront

Columns Jason Barrett Jason Barrett -
The event took place Tuesday afternoon at Slate on 21st street in New York City.
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The Save AM Radio Campaign Needs to Accept the Final Nail in Its Coffin

Columns 0
Give it up already. “It” is the fight to...

Women in Sports Media are Changing the Narrative Towards Covering Football

Features 0
"Fifteen years ago, women didn’t have the opportunities they have now in sports."

Countdown To NAB: Curtis LeGeyt NAB President/CEO

Features 0
"We are expecting over 60,000 attendees. We are on pace for that level of registration.”

Dan Mason: FCC Should Remove Non-Commercial Classifications if NPR Loses Government Funding

Columns 0
"NPR radio stations are classified by the FCC as non-commercial stations. This was part of The Communications Act of 1934. It is time now to remove that classification."

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