Tag: Sports ratings

"It's not about ratings anymore. Ratings are irrelevant. It's now subscriptions and churn. Do you create new subscriptions? Because that's the money. Yes, they sell ads, and yes, they want to sell more, but that's not the primary source of revenue."

"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

"The window between 10:45 and 11 a.m. ET averaged 26.0 million viewers as play-by-play voice Kenny Albert delivered the decisive call that secured the United States’ first Olympic men’s hockey gold medal since 1980."