Tag: Sports ratings

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Mark Cuban: Sports Event Ratings On Streaming Platforms Are “Irrelevant”

Sports John Mamola John Mamola -
"It's not about ratings anymore. Ratings are irrelevant. It's now subscriptions and churn. Do you create new subscriptions? Because that's the money. Yes, they sell ads, and yes, they want to sell more, but that's not the primary source of revenue."

Is the Recent Sports Viewership Growth Too Good To Be True?

Columns John Mamola John Mamola -
"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

NBC Sports USA Men’s Hockey Gold Medal Winning Broadcast Averages 20.7 Million Viewers

Sports BSM Staff BSM Staff -
"The window between 10:45 and 11 a.m. ET averaged 26.0 million viewers as play-by-play voice Kenny Albert delivered the decisive call that secured the United States’ first Olympic men’s hockey gold medal since 1980."

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."