Tag: Sports Sales
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Michael Wilbon: This Isn’t Just About Stephen A. Smith, It’s About the Entire Industry
"Our business is just s**t some days. It just is.”
ESPN Tabs Erin Dolan as In-Game Betting Analyst for UFL Broadcasts
"There’s probably going to be a little bit of growing pains the first couple of weeks, but then we’ll get it down."
Charles Barkley: LeBron James Is Too Big To Be That Type of Bully
"I always liked LeBron, but him being a bully, it turned me off.”
Nielsen To Stop Ratings For Lakeland-Winter Haven, FL
The two-book market was ranked number 89 and just one subscriber for the Fall 2024 book.
Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”
The ’70-20-10 Rule’ for Advertising Budgets
No one wants to be the business that holds onto the past and gradually declines.
Seller to Seller: What is the Hardest Part About Selling Sports Media Right Now?
“Prospecting, I feel like the number of categories willing to spend what they need to is dwindling,” came the first response.
Media Salespeople Have Valuable Insights, Stop Ignoring Their Calls
It's understandable to be cautious of unsolicited sales calls but dismissing them outright could mean overlooking valuable opportunities for innovation and growth.
Clients Should Utilize Market Research and Competitive Analysis in Advertising Strategy
By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.
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ESPN Tabs Erin Dolan as In-Game Betting Analyst for UFL Broadcasts
"There’s probably going to be a little bit of growing pains the first couple of weeks, but then we’ll get it down."
Charles Barkley: LeBron James Is Too Big To Be That Type of Bully
"I always liked LeBron, but him being a bully, it turned me off.”
Nielsen To Stop Ratings For Lakeland-Winter Haven, FL
The two-book market was ranked number 89 and just one subscriber for the Fall 2024 book.
ESPN Announces New Original Series on the Kansas City Chiefs
"This project will showcase the drama, intensity and heart that make this team a global phenomenon.”