"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
“I understand there’s going to be a transition period of time, but we’ve already spent a lot of time together, obviously, getting ready for this season,” Collinsworth said.
“The Big Ten would have exposure in every TV home,” said one source to Front Office Sports. “It would also be a smart idea to follow the model of the most successful sports league in America.”
According to NBC, Sunday Night Football just completed its most dominant season ever in terms of ratings and viewership.
Sunday Night Football averaged 18.2 million viewers this season and...
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."