"Both types of consumption are virtually the same. There’s a lot of it. There’s a lot of people who listen to audio only. And there’s a lot of people who watch actively.”
"I've spent my career at the intersection of sports, culture, and content, and couldn't be more excited about the opportunity to help grow this platform into an All Sports/No Noise destination."
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
“This partnership between Nielsen and Edison sets the record straight: a marketer’s audio strategy that excludes AM/FM engagement is simply incomplete.”
"I've spent my career at the intersection of sports, culture, and content, and couldn't be more excited about the opportunity to help grow this platform into an All Sports/No Noise destination."