"ESPN has an opportunity to use this moment not to preserve something that can never be replicated, but to build something that feels authentic to the next generation of basketball fans."
“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
“This partnership between Nielsen and Edison sets the record straight: a marketer’s audio strategy that excludes AM/FM engagement is simply incomplete.”
“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”