Tag: The Record
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AM/FM Radio Accounts for 62% of Daily Time Spent Listening in 3rd Quarter, New Nielsen Data Shows
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
AM/FM Radio Dominates Time Spent Listening By Audio Users, Nielsen/Edison Research Data Shows
During the months of July, August, and September, listeners spent 67% of their daily time with ad-supported audio with radio.
Edison Research Partners With Nielsen For New Audio Audience Trend Report
“This partnership between Nielsen and Edison sets the record straight: a marketer’s audio strategy that excludes AM/FM engagement is simply incomplete.”