Tag: The Von Haessler Doctrine
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The Future of Radio is At Stake
"Isn’t it long overdue for us to prioritize our own interests, just as corporate radio executives have consistently done for themselves?"
Decisions With Good Intentions Can Have Unintended Consequences
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?
Tim Brando is Ready for the Call in a Changing Media Landscape
"I’ve never felt better, and I don’t think I’ve ever been better at what I do."
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
Eric Von Haessler: There Will Be Radio Hosts Who Lose Their Jobs Over 2024 Election Comments
"Bye, bye. See you on the unemployment line."
95.5 WSB Expands Afternoon Show Hosted by Eric Von Haessler, Moves Sean Hannity to Nights
“Some people tuned in expecting something else. Maybe they’re a little upset. Give us a try. You might like it."
Eric Von Haessler: Why Do We Even Need Debate Moderators?
"The moderator does not need to be a part of the debate and they always are. And it's insane."
Eric Von Haessler: Sometimes My Show Needs to Sound Like the Band on the Titanic
"The poor doomed souls on that ship needed that band to keep on playing. And that's what we'll do."
95.5 WSB Strong Across The Board in Atlanta Winter Ratings Book
In the weekday prime ratings (M-F, 6a-7p), the station finished as the top station in the Persons 35-64 category, garnering a 8.5 share.
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Decisions With Good Intentions Can Have Unintended Consequences
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?
Tim Brando is Ready for the Call in a Changing Media Landscape
"I’ve never felt better, and I don’t think I’ve ever been better at what I do."
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.