"Sometimes, we just come around as 'Oh, it's Thanksgiving. Let's do the Thanksgiving stories', right? People, it's not it's not that difficult to get through the day."
"Whenever these things come up where somebody somewhere has decided, 'If you say these things, you're great, and if you even imply any of these things, you're the worst person in the world'."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."