Tag: TikTok
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What Can The Hot AC Format Own And How To Get It
Whatever your situation is, the one thing it boils down to is…WHAT DO YOU OWN?
New Country Music Deserves All Day Rotation
Making new music discoveries should be an essential part of your music strategy. Adding and playing a song seven times a week overnight isn’t music discovery.
Should You Be Programming for YouTube Over Radio?
"No one is just going to abandon their air signal in favor of making content in ten minute chunks, but ten minute chunks may have more value than the full hours they come from."
Jacobs Media To Deliver The Results Of Techsurvey 2025
Jacobs Media is set to reveal the findings of Techsurvey 2025. The free webinar on Tuesday, April 15.
When Does ‘New Music’ Stop Being ‘New’?
I will throw this out there now: in today’s world of music consumption, calling anything “new” longer than a week is a mistake!
Radio Must Meet the Audience Where They Are and Embrace New Technology
The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.
Lessons Music Radio Can Learn From Sports
Last week’s MLB Opening Day reminded me why sports references and acknowledgment on music radio stations are not the tainted topics they used to be.
YouTube Alters Measurement of ‘Shorts’ to Rival TikTok and Instagram Reels
The company is enacting a policy similar to its rivals TikTok and Instagram Reels.
Key TikTok Executive Resigns Before Upcoming Ban Deadline
"I have decided its best to streamline under one department lead and will be scaling back my day-to-day role to an advisory one.”
Mikalah Gordon’s Journey From American Idol To 98.5 KLUC
As for how Gordon transitioned into radio as a singer and stand-up comedian, it’s kind of a wild ride.