Tag: TikTok
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Social Studies: Matt Shearer, WBZ NewsRadio 1030
"The reason why it's worth it to focus on social media is there's so much room for growth."
Nielsen’s 3 Minute Qualifier Will Be A Game Changer
Nielsen recently changed from a 5-minute radio qualifier to a 3-minute qualifier. What a difference this should make in the industry.
‘The Fred Show’ Succeeds By Giving Everyone An Equal Voice
“I think we really benefited from everybody having a mic versus shows where you've got an A player and a B player and a C player; we don't do that.”
Consultant’s Corner: Lori Lewis – Lori Lewis Media
“Social Media is not about volume, it's about differentiation” – Lori Lewis.
Supreme Court Upholds TikTok Ban, App to Face U.S. Extinction Unless Sold by ByteDance
A sale of the social media app would need to be approved by China, with experts alleging that would be an unlikely outcome.
Why News/Talk Radio — From the C-Suite to the Producer’s Booth — Should Lead the Push to Reverse TikTok Ban
If you like revenue, ratings, and relevance, TikTok is a tool, not a competitor, and not something to fear.
TikTok Ban Isn’t About Free Speech, It’s About Ending Media Warfare
Social media algorithms are not speech. They are manipulative tools being used to keep you scrolling and addicted to your phone/apps.
Radio Companies Are Opening The Door For Creators and Digital Giants to Emerge
"I understand radio's need to control costs, but each time a top talent is sent packing, they're being dared to launch a business and create future revenue pain for their former outlet."
TikTok Releases Statement About Future After Court Rules App Can Be Banned in United States
If ByteDance fails to sell TikTok by January 19, the law would require app store companies, such as Apple and Google, and internet hosting providers to stop supporting the app.
Will The Media Industry Adapt To Technological Changes?
"How many traditional news outlets are effectively using TikTok, for example? How well did traditional media fare when Facebook and Google took their content and advertising revenue?"