Tag: TV Ratings
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YouTube Redefines “View”: What the New Metric Really Means
A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...
How Declining Response Rates for Election Polls and Media Ratings Are Reshaping Survey Research
I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.
Newsmax Reports April Increases in Viewership, Revenue, and Digital Reach
"We are continuing to build audiences and engagement across every platform and for every audience."
World News Tonight Remains Above 8 Million Viewers in April’s Final Week
It marked the 8th straight week of overall ratings growth for the David Muir-led program.
Nielsen is the Umpire That Everybody Hates
The genesis for this column came from two pieces published in the past week: one for video and one for audio.
If AI Is Part of the Audience, How Should It Be Counted?
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.
Super Bowl LX on NBC, Peacock Has Potential to Be the Most-Watched Yet
"People are quick to forget, but there was undoubtedly some fatigue surrounding Chiefs-Eagles in New Orleans."
Why Netflix and Amazon’s New Audience Metrics Don’t Pass the Smell Test
"I agree that the MAV metric is clear and understandable. It’s also a load of cow dung."
Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
Why a World Series Without the Los Angeles Dodgers Won’t Tank Viewership
"Major League Baseball is the beneficiary of right place, right time"