ESPN Media Zone reports that according to Nielsen, Thursday night’s NBA games featuring Kobe Bryant’s final game, and the Golden State Warriors chase of their 73rd win of the season were the two most-watched NBA regular-season finales ever on ESPN networks. The Warriors game delivered a total of 3,649,000 viewers (p2+), making it the most-watched, regular-season NBA game on ESPN in over two years. The game helped ESPN win the night on cable in several key demos, including P18-34, P18-49, M18-34, M18-49 and M25-54.
Simultaneously, Kobe Bryant’s farewell game which featured the Los Angeles Lakers vs. the Utah Jazz, produced 3,465,000 viewers (p2+), the largest audience ever for an NBA regular-season game on ESPN2.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
