Jeremiah Crowe has been given the reigns to set the tone and vision for one of the most successful sports radio stations in the country. After serving as Program Director of KNBR 1050 (KTCT-AM) and as Assistant Program Director of KNBR 680, Cumulus Media have elevated Crowe to program KNBR 680, one of the company’s most powerful and successful sports radio properties.
KNBR has been built on a combination of strong local programming and play by play, and fortunately for Crowe he’ll have an experienced hand available to guide him along. Longtime PD Lee Hammer will remain involved and shift to a new position of Vice President of Sports Play by Play Programming. Hammer will become more involved in navigating the relationships and on-air opportunities with the San Francisco Giants, San Francisco 49ers, and other Bay Area sports partnerships.
VP/Market Manager Justin Wittmayer said, “Jeremiah Crowe and Lee Hammer are the ‘Dream Team’ for outstanding sports radio programming and together, will continue to drive the growth of these powerhouse sports stations. Jeremiah has done a remarkable job leading the re-launch of KNBR 1050 over the past year, while expanding our high-engagement social media platforms for Bay Area sports fans. In this new role as Program Director of both KNBR 680 and KNBR 1050, he will focus his considerable expertise and efforts into growing these stations and the KNBR brand as the Bay Area’s most powerful name in sports programming.”
Wittmayer continued, “As VP/Sports Play-by-Play Programming for Cumulus Media-San Francisco, Lee Hammer is a major asset to our senior leadership team. This appointment reflects our continued investment in KNBR, with an enhanced focus on our play-by-play partners, the Giants and the 49ers, and our commitment to bringing the very best play-by-play programming to Bay Area sports fans.”
Crowe joined KNBR after spending four years at crosstown rival 95.7 The Game. He added, “This is an opportunity to bring a fresh perspective to a strong KNBR brand that means so much to Bay Area sports fans. Our format is at a pivotal point in its evolution, and the KNBR staff is primed to pioneer a landscape where terrestrial radio and digital assets are converging. I want to thank Lee Hammer and Cumulus’ leadership for their support. I couldn’t be more excited to get started in my new role as Program Director.”
Hammer also chimed in by adding, “The relationships we have with our play-by-play partners, the Giants and the 49ers, are key components to the overall success of KNBR. This new role will allow me to devote more time to enhance and expand these key partnerships, resulting in increased value for our listeners and our clients.”
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
