Sportsnet 590 has announced that Bob McCown, Canada’s preeminent and most influential sports talk radio personality, has agreed to a multi-year contract extension to continue as host of Prime Time Sports. McCown remains the most listened-to sports radio personality in the country. He’s hosted Prime Time Sports since its inception in 1989.
“Bob has helped shape the all-sports radio landscape in Canada and very few, if any, can make that claim,” said Scott Moore, President of Sportsnet & NHL Properties, Rogers Media. “Bob’s body of work is unparalleled in this business and has been for decades. He’s as exceptional a broadcaster as you will ever find.”
As far as impact is concerned, Prime Time Sports presently occupies the #1 position in a number of key demographics:
· Average minute audience for males 12+
· Average minute audience for males 25-54
· Share of audience for males 25-54
“Bob is the most prominent and revered sports talk radio host in the country for good reason,” said Dave Cadeau, National Format Director, Sports Radio, Rogers Media. “He’s the single best interviewer in the industry. He elicits the most interesting responses from his guests and guides conversations in a way that is relevant to his audience. These are unique abilities and he has mastered them.”
When asked to comment on his new deal, McCown joked: “I would have quit but my wife won’t stop spending.”
Prime Time Sports airs weekdays from 4p-7p ET on Sportsnet 590 The FAN in Toronto and on additional stations within the Sportsnet Radio Network. The show is also made available on the station’s website, the Sportsnet App, the Radioplayer Canada App, Google Home, Amazon Echo, and on television on Sportsnet 360.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
