BSM President Jason Barrett connects with his former colleague John Lund on the eighth episode of Season 3 of the BSM Podcast. The conversation covers John’s career travels, what separates a good and bad PD, how hosts can help or hurt themselves entering a new market, why dominating the conversation doesn’t always help a show succeed, the most difficult moment of his career, and more.
AREAS COVERED WITH JOHN:
- How he got his foot in the door in the sports radio business
- What out of market hosts need to do to connect in a new city
- Being willing to sacrifice your shot to make your partner look good
- The qualities that separate a good and bad program director
- What the biggest challenges are to programming a good brand
- How do you adjust to working with a GM who operates differently
- Balancing being critical and soft while hosting on a flagship station
- What a talent should be doing to maximize their value thru sales
- Quick Hits: Tom Tolbert, Best/Worst city, Producers, Divorce or fun features
- The most difficult moment of his sports radio career and how he handled it
FROM THE GUEST
John’s Twitter handle: @JohnLundRadio
Podcast: Play in new window | Download
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
