BSM President Jason Barrett connects with his former colleague John Lund on the eighth episode of Season 3 of the BSM Podcast. The conversation covers John’s career travels, what separates a good and bad PD, how hosts can help or hurt themselves entering a new market, why dominating the conversation doesn’t always help a show succeed, the most difficult moment of his career, and more.
AREAS COVERED WITH JOHN:
- How he got his foot in the door in the sports radio business
- What out of market hosts need to do to connect in a new city
- Being willing to sacrifice your shot to make your partner look good
- The qualities that separate a good and bad program director
- What the biggest challenges are to programming a good brand
- How do you adjust to working with a GM who operates differently
- Balancing being critical and soft while hosting on a flagship station
- What a talent should be doing to maximize their value thru sales
- Quick Hits: Tom Tolbert, Best/Worst city, Producers, Divorce or fun features
- The most difficult moment of his sports radio career and how he handled it
FROM THE GUEST
John’s Twitter handle: @JohnLundRadio
Podcast: Play in new window | Download
Subscribe: RSS

Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.