The XFL will kickoff its season on Saturday, February 8th. Previous TV partnerships were announced with ESPN and FOX, but not a lot of noise has been made about the league’s plans for radio.
But that could be changing.
VSiN has just announced a brand new partnership with the league and iHeartRadio whch will bring sports betting audio content directly to fans. In what’s being called the first-of-its-kind rights deal, the XFL, iHeart and VSiN will enter into a three-way partnership to create audio BetCasts for two games each week during the 2020 XFL 10-week regular season and two-week post-season. The BetCasts will feature VSiN sports betting experts covering XFL games live from VSiN’s studios in Las Vegas through a wagering lens.
What will make these digital audio broadcasts unique, is that they’ll be available on the iHeartRadio app and offer real-time odds, as well as in-depth analysis of the events behind those changing lines to inform fans during the live action of the games.
“Football is America’s favorite sport for wagering and we’re committed to providing football fans XFL content that aligns with their betting interests,” said Jeffrey Pollack, President and COO of the XFL. “A core part of our strategy is to embrace the spread, and with great partners like VSiN and iHeartRadio, we are uniquely positioned to do just that and provide fans with industry-leading wagering analysis that will strengthen their engagement with our games.”
“This is a unique and compelling audio experience for listeners,” said Darren Davis, President of iHeartRadio and the iHeartMedia Networks Group. “We are looking forward to partnering with XFL and VSiN to offer this exclusive sports betting content and programming to diehard sports fans across the country, right at their fingertips through iHeartRadio.”
“It’s great to see a league like the XFL embrace sports betting as a way to drive fan engagement and interest,” said Brian Musburger, Founder and CEO of VSiN. “We couldn’t be more excited to partner with the forward-thinking executives at both the XFL and iHeart to deliver the most credible and actionable sports betting content to football fans around the country on the number one audio platform.”
