LeBron James and Maverick Carter are entering the audio business. Uninterrupted Radio, a brand new and exclusive station that features music selected by top NBA and WNBA players has launched on Pandora. The channel will featured curated playlists from a number of athletes including LeBron, Kyle Kuzma, Trae Young, A’ja Wilson, Draymond Green, Lonzo Ball, Skylar Diggins-Smith, Tobias Harris, Angel McCoughtry, and others.
The new channel is one of Pandora’s first curated stations to feature its Modes functionality. The feature allows fans to gain more control over their listening experience by offering selectable and thematic sub-stations curated by their favorite athletes with special audio drops throughout. Uninterrupted Radio will launch with Tip-Off, Vet, and Postgame Modes, with more to come as the station evolves.
- Tip-Off Mode for getting hyped up with music from Meek Mill, Pop Smoke, Megan Thee Stallion, and more.
- Vet Mode for throwback hip-hop tracks with music from Jay-Z, Tupac, Notorious BIG, and more.
- Postgame Mode for laid-back listening with music from Rod Wave, Summer Walker, Wale, and others.
“We are proud of how SiriusXM and Pandora continue to creatively innovate and find new ways to connect people through our range of audio programming,” said Scott Greenstein, President and Chief Content Officer of SiriusXM. “With live sports returning, Uninterrupted Radio on Pandora will give fans an even deeper way to experience the game they love by capturing the essential connection between music and sports.”
“We started this partnership with SiriusXM to continue finding new and innovative ways to connect fans and athletes through the power of music. Uninterrupted’s mission is to empower our community. We are really excited to create a new platform on Pandora to empower fans and athletes through the universal, eternal connection between sports and music,” said Maverick Carter, CEO of The SpringHill Company.
Uninterrupted Radio launches at the same time the NBA gets ready to resume its 2020 season inside the NBA bubble in Orlando, FL. Cross promotion of the new Pandora channel will be provided throughout the upcoming weekend on SiriusXM’s The Heat, channel 46, with the satellite radio network featuring an Uninterrupted Radio Takeover with top athletes playing their top artists, and favorite R&B and Hip Hop songs.
The partnership builds on a prior collaboration between Sirius XM/Pandora and Uninterrupted. The two sides teamed up in 2019 to feature curated playlists on Pandora from LeBron James, Rob Gronkowski, Odell Beckham Jr., Mo Bamba, Nate Burleson, Patrice Evra, Chiney Ogwumike, Adam Rippon, Joc Pederson, Todd Gurley, Chelsea Gray, Monique Billings, and more.
