FOX Bet didn’t have to search far to find a Pro Football Hall of Famer and Super Bowl Champion to add to its roster. The mobile sportsbook has added Howie Long to its roster as a brand ambassador.
Already an established presence on America’s #1 NFL pregame show, FOX NFL Sunday, Long will lend expert insight and sports wagering content to the FOX Bet brand and digital platforms.
“Whether its on FOX NFL Sunday or elsewhere, I always look for ways to entertain, educate and enhance the sports experience for fans,” said Long. “The guys over at FOX Bet share in my commitment to that approach. They’re amping up the sports fan experience, and having a little fun along the way.”
Long’s role will include joining forces with longtime friend and fellow analyst Terry Bradshaw on the FOX Bet Super 6 app. The two NFL legends will make FOX Bet Super 6 picks together leading into football weekends this fall, showcasing their personalities and chemistry in the process. The FOX Bet app will also feature contributions from Pro Football Hall of Famer and co-host of FS1’s Skip and Shannon Undisputed, Shannon Sharpe, host of FS1 and FOX Sports Radio’s ‘The Herd’, Colin Cowherd, and host of FOX NFL Kickoff, Charissa Thompson.
“Howie is the epitome of success both on the field and in the studio,” said Andrew Schneider, Chief Marketing Officer, FOX Bet. “His accomplishments on the gridiron are legendary, and there is no doubt he will hit the ground running in this new role with incisive, engaging content as FOX Bet broadens its appeal and audience throughout the country.”
