Radio syndicator Key Networks has named sales veteran Deidra Hoye as the company’s senior vice president of ad sales. Hoye will manage a team of three new hires; Maggie Sisco, Vice President, Eastern Sales; Brian Pollina, Vice President, Midwest Sales; and Michelle McLynn, Supervisor of Sales Support & Operations.
Hoye spent 20 years as the Vice President, Network Sales, for Premiere Radio Networks. She built her reputation on cultivating strong relationships with direct clients and agencies around the country.
“We are delighted to welcome Deidra to the Key Networks team,” said Rob Koblasz, Chief Executive Officer, Key Networks and Sun & Fun Media. “Her wealth of experience in the network ad sales arena will allow us to serve our partners now and as we grow our network. Deidra’s leadership along with the breadth of experience of our team is a winning combination for our customers.”
Hoye’s team brings years of local and network sales experience to Key Networks:
Maggie Nugent Sisco, Vice President, Eastern Sales, joins Key Networks from Podcast One, where she was Vice President/Director of Sales, Eastern Region.
Brian Pollina, Vice President, Midwest Sales, joins Key Networks from United Stations Radio Networks, where he was Vice President of Digital Assets and Midwest Sales for the last eight years of his 12-year career there.
Michelle McLynn, Supervisor of Sales Support & Operations, joins Key Networks from Westwood One, where she was Affiliate Services Manager.
“I am truly looking forward to being part of the incredible team at Key Networks,” said Hoye. “It’s such an exciting time to be joining the company as we continue to grow our portfolio, expand our reach and deepen our commitment to our partners and clients.”
