Colin Cowherd is officially a media mogul. The FOX Sports Radio superstar is working with iHeart on a new podcast network. Cowherd will own the company, called The Volume. He will choose the shows and the talent. iHeart will sell the advertising.
Plenty of star power is coming along too. Renee Paquette, better known to wrestling fans as “Renee Young,” will move her interview series Oral Sessions to The Volume. There will also be shows hosted by Aqib Talib, Danny Parkins, LaJethro Jenkins and Dragonfly Jones, and Alex Monaco.
“I can age more elegantly if I curate talent,” Cowherd told Bloomberg. “I want to create this really smart, thoughtful podcast network where I do for young people what somebody did for me.”
He also told Bloomberg that the idea for the podcast network is rooted in the success The Herd experienced during the Pandemic. Cowherd said that iHeart told him that inventory on his show was sold out even with no sports and nearly no one still commuting to work.
With the content created for The Volume, iHeart now has 2000 more hours of Cowherd approved content to sell. Cowherd will be the sole owner of the company.
FOX Sports Radio and FS1 have done a good job of making Cowherd’s sports takes available on social media since he joined their companies in 2015. He says that now more people find him on YouTube than on traditional radio and television each day.
“It’s my job to figure out ways to get to you,” Cowherd said. “It used to be I didn’t care about that; you had to come get me. Now you control the experience.”
