St. Louis news talker Big 550 KTRS will celebrate its 25th anniversary next month. The station, which signed on the air in April of 1996 is owned by CH Holdings.
“At the time, the St. Louis business community, upset that corporate radio was gutting the fabric of St. Louis, started KTRS with the idea of bringing local back to local,” said Current KTRS morning host and program director McGraw Milhaven. The corporate radio reaction?
Milhaven said at the time the station launched many in the industry and others thought that a news talker in St. Louis would not last. He said the station has endured some big changes but has never deviated away from its original mission, which was to provide the most local talk in the area.
“The general manager who put the deal together, longtime St. Louis radio executive Tim Dorsey, retired and was replaced by his brother Mark Dorsey,” he said. “Now, 25 years later, local talk is more important than ever and KTRS is here to prove once and for all that local radio can not only survive but thrive.”
