Count CBS amongst the media companies that got a new deal done with the NFL this week. The eleven year deal guarantees CBS three Super Bowls and makes the network the exclusive home of the AFC Championship Game. It also allows for some schedule flexibility.
The headline of the deal though is the digital presence that it will give the NFL. CBS’s OTT service will be able to offer NFL games on its premium tier during the regular season. It will also carry a full slate of playoff games.
“We are thrilled to extend and expand our long-term partnership with the NFL to create even more value for ViacomCBS and for NFL fans,” said Bob Bakish, President and CEO, ViacomCBS. “Today’s groundbreaking deal ensures that more big games will be available on CBS and Paramount+, with greater NFL programming opportunities featured across all ViacomCBS platforms including Pluto TV, vastly expanding the NFL’s reach among younger audiences in a rapidly evolving media landscape. NFL football is both a pillar of CBS Sports and huge differentiator for our streaming strategy, and our extensive partnership with the NFL will be fundamental to further driving growth and engagement on Paramount+ for years to come.”
The new schedule features an annual Thanksgiving game and as many as ten doubleheaders each season. The deal begins with the 2023 season.
