One of the marquee companies in daily fantasy sports contests and sports betting is jumping into the sports entertainment business as WWE and DraftKings have reached an agreement on a new partnership.
Both parties announced the venture in a press release, and the collaboration begins in a couple of weeks at Wrestlemania on April 10th. The deal between WWE and Draftkings centers around the popular free-to-play pool product.
“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” Ezra Kucharz, Chief Business Officer at DraftKings, said. “This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”
Furthermore, as part of the agreement. DraftKings receives a few perks from the wrestling company, such as the exclusive licensing for media assets and in-game branding for WWE pay-per-view events. Meanwhile, WWE fans and DraftKings customers have the opportunity to partake in several integrated, free-to-play pools contests and products.
“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free-to-play gaming partner,” Stephanie McMahon, WWE Chief Brand Officer, said. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
