An IPSOS national audience study has revealed that there is plenty for Westwood One to celebrate. More than 19 million people tuned in for the network’s coverage of the NCAA Men’s Basketball Tournament.
Games across all rounds generated 19.2 million listeners, with strong demographic distribution. Most listeners came from the 35 to 64 demographic, but the network has to be pleased with the lower end of the age range too. Listeners ages 18 to 34 accounted for 31% of their audience.
“We are thrilled that audio audiences for our NCAA March Madness audio coverage returned so strongly” Suzanne Grimes, President of Westwood One said in a press release. “College basketball fans were excited to experience NCAA Men’s basketball and listened across our streaming, smart speaker and broadcast platforms.“
Listeners could hear the tournament in a variety of ways. Westwood One had more than 400 radio affiliates broadcast their games. The network’s elite broadcast team could also be heard thru smart speakers and online via TuneIn.
