According to prnewswire.com, Barstool Sports and Joe Hand promotions be will partnering with UPshow to bring the amatuer fighting event, Rough N’ Rowdy to bars and restaurants nationwide.
Amateur fight fans will now be able to experience a fully integrated, digital experience while viewing twenty back-to-back fights and listening to color commentary from Barstool Sports personalities Dave ‘El Presidente’ Portnoy and Dan ‘Big Cat’ Katz.
When asked about the partnership the President of Joe Hand Promotions, Joe Hand jr said “…It has allowed us to increase the availability of Rough N’ Rowdy events to commercial venues across the country while providing our customers a convenient, plug-and-play method to live stream the event. It’s a win-win for everyone involved.”
Barstool Sports founder Dave Portnoy also commented on the partnership by saying “Rough N’ Rowdy is the funniest, most action packed three hours you’ll ever have…”.
The article on prnnewswire.com states that UPshow reaches over 25,000 screens in businesses all over the country; which should ultimately translate into a large number of potential consumers being exposed to a Rough N’ Rowdy event for the first time.
