Bruce Gilbert has added some responsibilities and received a new title at Cumulus. He is now overseeing the company’s sports properties across all platforms. His new title is Senior Vice President For Sports, Content and Audience.
In his new role, Gilbert will over see audience growth and development for broadcasting, podcasting, streaming, social media, digital, and live events. Doug Cohn will have similar responsibilities for the company’s music and entertainment properties.
“Doug has shown a Midas touch in understanding what the next generation will want, and Bruce has forged groundbreaking partnerships for years and will now have more runway to innovate,” Brian Phillips, Cumulus’s Executive Vice President of Content and Audience, said in a press release. “These two leaders possess the vision to produce a surge of remarkable new Cumulus content.”
Bruce Gilbert has been with Cumulus for seven years following stints at ESPN, FOX Sports, and CBS. He currently oversees all sports programming for Cumulus radio stations and Westwood One Sports. He recently lead the search for a new PD at KNBR, which resulted in Kevin Graham taking over after Jeremiah Crowe’s departure.
Gilbert has been a regular at the Barrett Sports Media Summit. He will return in 2022 as part of the event’s return to New York City.
