The Green Bay Packers are headed to a new destination in Milwaukee. Cheeseheads will hear the team’s games on 97.3 The Game beginning next season. The deal now gives iHeartMedia Packers affiliates in three Wisconsin markets and one in Illinois.
“We are excited to welcome a new station to the Packers Radio Network in the Milwaukee area beginning in 2022,” Craig Benzel, the team’s vice president of sales and business development, said in a press release. “iHeartMedia enthusiastically pursued the opportunity that being a part of the network creates, and we are looking forward to how their innovative approach will appeal to Packers fans in southeastern Wisconsin.”
“All of us at iHeartMedia are honored, excited and passionate about the future of our Milwaukee affiliation with the Green Bay Packers,” added Jeff Tyler, Area President for iHeartMedia Wisconsin.
The new deal means that the Packers will end their relationship with Good Karma Brands’ news/talk station WTMJ after the 2021 season. It was surely one of the longest standing relationships between an NFL team and a radio station. WTMJ has carried games since 1929.
“The Packers have greatly appreciated the partnership with WTMJ over the years and will always respect the history they have with the franchise,” said Benzel.
