Bally Sports is jumping into daily sports betting content for viewers. (That probably shouldn’t be a surprise since Bally itself is a casino entertainment company with interests in sports and iGaming.)
On Thursday, the network announced a partnership with BetMGM to produce a daily sports betting show titled Live on the Line, Powered by BetMGM. Debuting this week, the program airs at 12 p.m. ET across the 19 Bally Sports regional sports networks, the Bally Sports app, and Stadium sports network.
Each day, the 60-minute show will cover national sports betting storylines and their regional appeal, while also offering expert picks on the day’s games and events.
Former Yahoo fantasy sports writer Brad Evans, now Bally Sports executive producer of gaming content hosts the show with Dani Klupenger and Camron Smith. Klupenger hosted More Ways to Win for FanDuel and has covered football, basketball, and tennis as a host and reporter. Smith also hosts Inside the Association on Stadium with prior stints at Big Ten Network, Comcast Sports, and MSG.
Live on the Line, Powered by BetMGM will be produced by Stadium (owned by Sinclair, as with the Bally Sports RSNs) out of the network’s Chicago-based studio. BetMGM graphics will be featured prominently on the set and interactive elements of each show.
“This marks a significant step for the company as we combine resources across our sports portfolio to launch our first RSN-wide sports betting program,” said president of Bally Sports Steve Rosenberg.
“Our collaboration with BetMGM further builds upon our programming strategy to offer fans new, informative and entertaining content that aims to drive increased interest around our live game broadcasts.”
Live on the Line, Powered by BetMGM airs at 12 p.m. ET across the 19 Bally Sports regional sports networks, the Bally Sports app, and Stadium.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at iancass@gmail.com.
