Over the past couple of months, CNN has made a lot of announcements of hires for its upcoming streaming platform CNN+. From Chris Wallace to Eva Longoria, plenty of new faces will provide the network with original content.
In an interview with The New York Times, CNN’s president, Jeff Zucker, provided what type of streaming platform they want to deliver to their audience. Zucker states that the subscriber doesn’t need to like everything they put out, but they want them to be interested in something.
“We do want a service that has a wider aperture and is broader than just today’s bleak news,” Zucker said.
“A subscriber every month only has to find one thing that they want. We don’t need the subscriber to be interested in everything we’re offering, but they need to be interested in something.”
Zucker stated CNN+ was aiming at three buckets of potential subscribers.
First, the network wants to entice loyal CNN viewers to pay for streaming programs featuring hosts familiar from the cable channel.
Anderson Cooper will have two, including one on parenting; Fareed Zakaria is piloting a show examining historical events; and Jake Tapper will host “Jake Tapper’s Book Club,” where he interviews authors.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
