Whoopi Goldberg recently served a week-and-a-half suspension, which resulted in low ratings; as a result, the New York Post reports that Goldberg is more powerful than ever at “The View.”
A source told The Post that “The View” co-host returned to work with a big grin on her face due to the ratings falling while she was out suspended and recovered in some of the way when she returned.
“She’s strutting around the place,” the source said. “She’s peacocking.”
During the week Goldberg was absent, “The View” lost 283,000 viewers, providing the show with a season-low in total viewers among women ages 18-49 and 25-54.
Fort Goldberg’s first week back, “The View,” added 113,000 viewers week-to-week — or 2.3 million viewers, which scored the biggest week-to-week gain for any daytime broadcast series.
Getting their audience back to pre-suspension levels wasn’t enough, but it was still a significant increase for network bigs to see.
“With Whoopi out from the show on suspension, the ratings dropped to the lowest in total viewers and key demos of the season,” an insider explained. “At the end of the day, TV is a business. The only thing that really matters is ratings.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
