YES Network is adding some cool and fun to its programming, while one of the most successful upstart stories in sports media is getting a call up to the show.
Jomboy Media is partnering with YES Network in a content and marketing agreement in which the digital company will produce original, exclusive video for the YES App. Additional Jomboy programming will also be produced for the linear YES Network as well as the network’s app. That content will be promoted on both the YES Network and Jomboy Media platforms.
The YES-Jomboy partnership was announced on Twitter Wednesday morning. But for YES Network viewers, the team-up will become official when Jomboy Media founder Jimmy O’Brien and partner Jake Storiale are introduced on Yankees Hot Stove Wednesday night (March 23) at 10:30 p.m. ET, following coverage of the Brooklyn Nets-Memphis Grizzlies game.
Starting off, some of the content Jomboy is producing exclusive for the YES app includes a Pitching Coach series with former Yankees pitcher and current YES Network analyst David Cone. Cone will provide Blitzball lessons with O’Brien and Storiale.
(Blitzball is a popular backyard baseball game played with a special plastic ball that can take wild, curving paths when pitched and travel long distances when hit. Games have become popular content on the Jomboy YouTube channel.)
Jomboy will also host Watch Party shows with select YES Network Yankees broadcasts, featuring YES on-air talent with O’Brien and Storiale.
The popular Talkin’ Yanks podcast will be featured on both YES Network and the YES App with 30-minute “best of” shows highlighting interviews, game recaps, and videos. Cone’s Toeing the Slab podcast will also be featured in “best of” show with 30-minute compilations of clips from the show also featuring Justin Schackil and James Smyth.
O’Brien and Storiale will also appear on YES Network programming, including podcasts, while YES Network talent will appear across Jomboy’s network of podcasts.
In addition, YES Network and Jomboy Media will look into producing joint content in the future.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at iancass@gmail.com.
