Point-To-Point Marketing announced a multi-year agreement with United Stations Radio Networks (USRN) on Monday. The renewal, effective immediately, started in 2020 as an advertising sales agreement.
According to a news release, United Stations, America’s leading independently owned and operated radio network, will continue to represent Point-to-Point national network commercial time for the firm’s clients who utilize barter inventory to subscribe to Point-To-Point services.
“Providing barter as an option for our clients to be able to implement audience generation campaigns is crucial in today’s environment,” said Tim Bronsil, Point-To-Point CEO/Owner. “United Stations provides a comprehensive and flexible program for broadcast stations to build advertising and marketing dollars with Point-To-Point.”
Point-To-Point represents customers throughout the United States and Canada. They provide social, digital, direct mail, and at-work marketing campaigns for clients.
USRN produces and distributes dozens of format-specific programs and services, accounting for roughly 5000 affiliations with commercial radio stations.
“Partnering with an industry leader like Point-To-Point is an ideal pairing,” said Greg Janoff, Chief Revenue Officer, United Stations.
“In the current climate, radio stations truly rely on Point-To-Point and their portfolio of services to help promote themselves across all platforms, and in turn, we can offer Point-To-Point’s ratings-leading stations as part of our networks for our ad clients.”
