Key Networks is helping Beasley Media Group find new stations for its eSports features Quick Hits and Game Pop and SportsMap Radio is playing a key role in the strategy.
Quick Hits will be targeted to sports stations. Game Pop will be marketed to music stations in the CHR and Rock formats. Both segments feature pop culture and video game content as well as news from the world of professional gaming.
“Beasley Media Group and our Beasley Esports division couldn’t be more excited about this new partnership!” Caroline Beasley of Beasley Media said in a press release. “Key Networks is very aligned with us on developing and distributing next-generation content that reflects the growing popularity of digital sports.”
SportsMap Radio will distribute the feature on 100 of its affiliate stations across the country.
“Esports is an exciting, high growth content category. We are excited to partner with Beasley and Key Networks to add this high-quality content to our SportsMap Radio Network. We are confident our affiliates and audiences will enjoy the feature,” added David Gow, CEO of Gow Media, which owns SportsMap Radio.
Both Quick Hits and Game Pop are thirty-second segments with a thirty-second spot attached. They air five days per week.
