For the first time, Nielsen will provide traditional television ratings for a streaming platform, as Amazon’s Prime Video has struck a deal for the ratings firm to measure it’s coverage of Thursday Night Football.
According to a report from the Wall Street Journal, a three-year deal has been struck between Nielsen and the world’s largest retailer to include viewership totals for the streaming service as a traditional television report.
Prime Video, which is reportedly telling advertisers not to expect similar viewership to linear television, has exclusive rights to Thursday Night Football and will utilize Nielsen ratings for advertising purposes. Ad Age reports the price of ad time on Thursdays on Amazon has also decreased compared to what they were going for with FOX. Amazon has asked in the ballpark of $500,000 for a 30-second spot, where FOX ads had an average price of $635,439.
