As ESPN prepares for the upcoming NBA season, the network unveiled a new graphics package and theme song Tuesday.
The network unveiled a new scorebug, with colors for each team corresponding to what uniform they are wearing.
“Leading creative initiatives like this one are exactly what we envisioned when we created ESPN’s groundbreaking in-house Creative Studio almost two years ago,” said Carrie Brzezinski-Hsu, Vice President, ESPN Creative Studio. “We take sports from game to experience. It takes a dynamic collective of creative capabilities and storytellers to make fans feel like they are part of the game.”
“Like everything involving the NBA on ESPN, this has been a total team effort,” said Tim Corrigan, Vice President, Production. “We were thrilled to collaborate with our ESPN Creative Studio group to bring this new look and feel to life. It’s big, bold and contemporary and we can’t wait for fans to see it.”
The network has also unveiled new theme music for the upcoming season.
ESPN partnered with Made Music Studios for “the next evolution” of the NBA on ESPN’s sound. The network says “Made Music created a hip hop-based concept with the power and energy synonymous with ESPN’s NBA Productions”.
