Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of DR & Associates reveals what he was looking for and how he did deals when he was leading sales for Taco Bell.
iTunes: https://buff.ly/3ysYv3H
Spotify: https://buff.ly/3BhdpNE
iHeart: https://buff.ly/3J24oK9
Google: https://buff.ly/3z9TJIA
Amazon: https://buff.ly/3PBlsJo
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.
