Nielsen has set the launch date for Nielsen One Ads, the latest measurement product from the company.
On January 11th, the company will launch the cross-platform measurement device that will track linear TV, streaming services, mobile devices, and desktop computer viewing habits.
“Ultimately, Nielsen One will allow advertisers and publishers to plan and transact using a single metric across linear and digital that is reliable, independent and standardized across the industry,” the company told The Hollywood Reporter.
TV networks, streaming services, and media buyers have asked for a more precise measuring service from the company, with many companies striking deals with other data measurement offerings.
“Audiences today control what they watch, when they watch, and how they watch it. As the media landscape becomes more varied and complicated, Nielsen is committed to working with the industry to bring clarity and simplicity to media buying and selling through Nielsen One,” said Nielsen CEO of Audience Measurement Karthik Rao.
The new measurement tool will track viewers by the second with it’s “always-on” digital dashboard.
