Content is their business, and business is good. OutKick, the digital brand built by Clay Travis and purchased by FOX in 2021, enjoyed massive growth during the fourth quarter of 2022 according to Comscore. The online outlet reportedly grew 235% year over year with unique visitors during Q4, and 191% with multiplatform total views from 2021 to 2022.
“The growth of OutKick is truly remarkable,” Travis shared in a press release. “Our talent continues to diversify its coverage and push the boundaries on the most pressing storylines that’s not only driving the conversation but attracting the largest audience across the platform. I couldn’t be more excited about the future of OutKick and what we have achieved in such a short period of time.”
On average, OutKick produced 9.1 million multiplatform unique visitors per month, led by an October performance, which was the brand’s best month ever with 12.2 million unique visitors. Also standing out was the brand’s ability to deliver multiplatform total views. OutKick received 120 million during the 4th quarter, which fueled a 191% year over year increase.
OutKick ended 2022 with an average of 4.4 million monthly multiplatform unique visitors. That was an increase of 123%, over double its 2021 number. The digital brand also made strong progress on social, boosting its engagement across multiple platforms year over year by 46% and video views by 94%.
