Bud Light reportedly lost $5 billion in market value after announcing a partnership with Transgender activist Dylan Mulvaney. On Friday, WMAL Radio host Chris Plante discussed a significant cultural shift in the marketing habits of big companies in the United States and claimed that he would no longer consume Bud Light based on the product’s politicization.
“I don’t boycott things; I am not a boycotter, although I haven’t bought Coca-Cola in a long time since they started their diversity training, and that training recommended that they be less white, which is racist.”
According to Plante, companies established to offer a particular product to the public should adhere to their core mission and avoid involvement in politics to prevent diluting their brand identity.
“Fox News’ Mark Thiessen said on Thursday that this push for Diversity, equity, and inclusion within companies is corrosive,” Plante said.
Alissa Heinerscheid told media outlets that the reason for partnering with Mulvaney was to evolve and elevate the brand.
“I don’t know for certain whether Bud Light has lost five billion dollars in market share, but I would be pleased if they had,” Plante stated. “Why does everything have to do with what’s in a person’s pants? Why is it all about that? It doesn’t have to be, and it wasn’t about ten minutes ago. It’s the Human Rights Council that gives a score to these companies. The more enlightened you are with gay, trans things, they give you a higher score.”
“Bud Light blew up their existing customer base in favor of one-third of one percent of the population of New York City and Los Angeles. It doesn’t seem like a good move to me,” he added. “But what do I know? I didn’t go to Harvard or the Wharton Business School.”
