After announcing a new deal with Podscribe, Acast has made the decision to no longer utilize Spotify Analytics for its campaigns.
“Podscribe’s track record in delivering accurate and insightful attribution solutions – which are certified at the highest level – is exceptional. We also know their approach to customer satisfaction is unmatched in this space,” Acast CEO Ross Adams said.
“We’re also really looking forward to seeing how the relationship will evolve. Podscribe’s innovative work in areas like YouTube modeling, ChatGPT-powered brand safety, and airchecks signal progressive moves for us, our advertisers and the industry.”
The deal will give advertisers utilizing Acast complementary attribution services, giving advertisers the ability to monitor and fine-tune their campaigns.
“Working with the biggest marketplace in the open podcasting ecosystem is a natural fit for us,” Podscribe Founder and CEO Pete Birsinger added. “Our team’s dedication to providing top-notch services that help advertisers make data-driven decisions and maximize their podcast ad investments matches Acast’s scale and dominance perfectly.”
