As the 2024 Presidential election season begins to take shape, political advertising will also ramp up. A new report shows that the majority of the spending will take place in seven battleground states.
Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin are slated to see the most political advertising, according to AdImpact. An estimated $821 million is forecasted to be spent in Arizona alone.
AdImpact shares that political advertising is expected to grow by 13% across broadcast, cable, radio, satellite, digital, and connected television in 2024. The forecasted expenditure will quadruple what was spent in the 2016 election.
The organization adds that 3.9% of all campaign advertising will be spent on radio. Meanwhile, BIA claims the industry is expected 5.3% of the media budgets from candidates.
