When MLB.TV was launched in the summer of 2002, the product revolutionized the way people consume the game of baseball, especially for people out of the home marketplaces of their favorite teams. The app has engendered people to become immersed in fandom across the country, a cable television subscription notwithstanding, and has been one of the most successful streaming packages on the market.
In the 2023 season, Major League Baseball reports that there were 12.7 billion minutes of action watched on the platform, up 9% from last year. Furthermore, the outlet has experienced a 14% increase in users, along with a concurrent 17% increase in the games watched. These changes are attributable to the remodeled portal, and likely the rules changes that have hastened play and grown offensive output.
MLB had a 24-minute decrease in the average length of a standard, nine-inning contest and a 7% increase in runs per game, leading fans to come to the ballpark in droves.
The out-of-market streaming service further backed the trend that baseball is on somewhat of a resurgence, with fans ages 18-24 watching 16% more games in 2023 than last season. MLB.TV had nine of its top-10 most-watched days in its 21-year history in 2023, including the top five of all-time. Overall, the number of games watched from start to finish rose by 17%, evidence of the sport being able to more effectively capture the attention of consumers.
Major League Baseball’s postseason coverage begins on Tuesday afternoon with Wild Card round matchups in both the American League and National League on ABC/ESPN.
