Nexstar Media Group, the parent company of NewsNation, announced on Thursday that it’s partnering with ReachTV to extend the distribution of the cable news media outlet. Furthermore, the new live news programming on ReachTV will begin immediately.
“Nexstar always looks for ways to extend the distribution of NewsNation and The CW Network to new audiences,” said Dana Zimmer, Nexstar’s president of distribution.
“This new partnership with ReachTV enables both of these national networks to deliver their exclusive live content to millions of travelers in hotels and airports across the United States, and provides our advertisers with access to new and even larger audiences.”
According to Nexstar, NewsNation will reach more than 50 million viewers per month on ReachTV’s streaming television network, distributed across 500,000 hotel rooms and 2,500-plus airport TV screens in more than 90 major U.S. airports.
“ReachTV is thrilled to expand its live news offerings with NewsNation, and its live sports programming in partnership with The CW, to provide LIV Golf, ACC College Football, and ACC Men’s and Women’s College Basketball,” ReachTV’s CEO Lynnwood Bibbens said.
“Delivering these exciting and diverse new live sports offerings will help us meet demand from our audience of travelers and build on our existing NFL rights to air every single NFL game, making ReachTV a new destination for live sports appointment viewing.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
