According to new figures released by Edison Research, time spent listening to AM/FM radio streaming has doubled in certain demographics since 2015.
In total, 13% of time spent listening is spent with AM/FM streams in people 13+. That figure represents a jump up from 6% in 2015.
Additionally, the percentages differ from demographics. In the 13-34 demo, 19% of AM/FM listening is done via streaming. That is an eight percent rise from the 11% figure it saw in 2015. Those aged 35-54 spend 14% of their time using radio streams, up from 8% during the last study on the topic.
Finally, those 55 and over saw 9% of their radio listening from streams. That represented a rise from the 4% it garnered eight years ago.
The numbers show an interesting result after 2022 data showed that more time was spent with audio taking place on mobile devices over traditional radio for the first time in its data history.
Despite rising numbers on how often AM/FM streams were utilized, Edison Research posited that less than 1% of in-car time was spent listening to streams, with the rest coming at other times.
