OutKick, the digital conservative and sports media outlet founded by Clay Travis, continues to see expansive growth, with website traffic growing by 22% in the first month of 2024.
The platform saw 7.1 million unique visitors in the month. Additionally, digital video programs from the outlet garnered 33 million views last month, which represented a growth of 29%.
“We kick off the year once again with numbers that not only speak to the platform’s growth but our commitment to providing engaging content to our audience,” OutKick founder Clay Travis said. “OutKick is the only destination for common-sense reporting with talent that’s unafraid to speak their minds on any topic. I’m looking forward to an exciting year and continuing to drive the conversation.”
Social media is where the outlet saw its biggest jumps. OutKick’s social actions on Facebook, X, and Instagram were up 93% compared to December 2023 and 141% in comparison to January 2023. More than 16 million video views were compiled by the platform on Facebook, X, and YouTube. That figure is an increase of 12%.
The news of growth for OutKick comes on the heels of an investment in new programming. Earlier this year, the network announced a new show with Fox News contributor and former professional wrestler Tyrus. His Maintaining podcast will release its second episode Sunday, featuring a conversation with Wolf of Wall Street inspiration Jordan Belfort.
