Despite it being “Super Tuesday”, with more than a dozen states hosting their Presidential primary elections today, the advertising trends related to the election have been less than super.
According to a study from AdImpact, the 2024 Presidential Election advertising spending has slowed, losing pace with spending from the 2020 election.
$1.85 billion was spent through March 1st, while that figure was $1.96 billion in the previous election.
The study adds that the South Carolina primary was the last that saw substantial ad spending, with the state’s former Governor, Nikki Haley, spending $15.8 million in the state, compared to $1.3 million spent by the Donald Trump campaign.
“Looking ahead to future primaries, there appears to be a lull in Presidential spending,” AdImpact said, according to Inside Radio.
While the ad spending in the White House race has withered, spending in the California U.S. Senate seat election has grown, with $34 million in spending in the Los Angeles, San Francisco, and Sacramento markets by the likes of Adam Schiff (D), Katie Porter (D), and Steve Gravey (R). Those candidates are looking to fill a seat vacated by the death of longtime California Senator Dianne Feinstein.
