While much of the focus of political advertising is focused on the 2024 presidential election, there are important Congressional races, too. Metros like Indianapolis, Philadelphia, and Baltimore are the beneficiaries of those races.
According to information from AdImpact, $70.8 million has been spent in the political sector in the past two weeks. $3.7 million was spent in Indianapolis, while the Philadelphia market garnered $3.4 million and Baltimore saw $3.2 million in spending.
President Joe Biden’s campaign has been the biggest spender, dropping $7.2 million, according to Inside Radio. $1.7 million was spent in digital ads, while a PAC supporting Biden spent another $649,000.
Projections on the expected spending have fluctuated in recent months as ad spending has slowed after lackluster primary season saw former President Donald Trump effectively lock up the Republican nomination much earlier in the process than had been previously seen.
AdImpact forecasts $10.2 billion in the election cycle, which would be a new record.
