For a medium-sized market, Portland is well served in the news/talk radio sphere. With stations like 101 KXL, 1190 KEX, and AM 860 The Answer, as well as a pair of nationally syndicated programs, local listeners have no shortage of options for content.
In the winter book, the dominance of 101 KXL was on display in the market. Starting in morning drive (6a-10a), KXL’s combination of Portland’s Morning News and the first hour of Markley, Van Camp & Robbins earned a 9.1 share with Persons 35-64. That helped the station secure a second place finish. KXL performed even better with Persons 25-54, taking the top spot with an 8.2 share.
Meanwhile, 1190 KEX featured Armstrong & Getty and the first hour of The Clay Travis & Buck Sexton Show in the daypart. The two shows collectively produced a 1.3 share in Persons 35-64 and a 0.3 share with Persons 25-54.
Middays (10a-3p) is where KXL saw its largest success during the quarter. The final two hours of Markley, Van Camp & Robbins paired with the first three hours of The Lars Larson Show scored a first-place finish in Persons 25-54 with an 11.6 share. That figure actually rose for Persons 35-64 as the station registered a 12.4 share, good for second. 1190 KEX featured the final two hours of The Clay Travis & Buck Sexton Show, and the full three hours of The Glenn Beck Program. The two shows were far back with a 0.3 share with Persons 35-64 and a 0.2 share with Persons 25-54.
In afternoons (3p-7p), KXL featured the final hour of Larson’s program, alongside Portland’s Afternoon News. Among Persons 35-64, the timeslot registered a 4.1 share to rank 8th. With Persons 25-54, it amassed a 3.2 share. For KEX, the station aired The Jesse Kelly Show and the first hour of The Michael Berry Show during the daypart. They received an 0.4 share (Persons 35-64) and 0.2 share (Persons 25-54).
For weekday prime (M-F, 6a-7p) the Alpha Media-owned 101 KXL finished in both Persons 35-64 and Persons 25-54. They popped an 8.7 share and 7.8 share, respectively. Meanwhile, 1190 KEX had an 0.7 share (Persons 35-64) and 0.2 share (Persons 25-54) during the quarter.
Closing out with a look at the full week (M-Su, 6a-12a), KXL ranked second with Persons 35-64 with a 6.7 share. The station dropped to third with Persons 25-54 with a 6.0 share. KEX on the other hand saw a 0.6 share with Persons 35-64, and 0.2 share with Persons 25-54.
Ratings data for the Salem Media Group-owned AM 860 The Answer was unavailable.
Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.
