The 2024 election cycle is in full swing. And while many expect the Presidential election to drive most political ad spending, analyst Steve Passwaiter says Senate races will contribute significantly to the total.
Passwaiter, the President of Silver Oak Political, claimed that a group led by Sen. Chuck Schumer (D-NY) will spend more than $250 million backing Democratic candidates in swing states during the run-up to election day. In three states — Ohio, Pennsylvania, and Nevada — WinSenate will spend more than $140 million alone, Steve Passwaiter wrote in a column for AdAge.
That group is outspending the Senate Leadership Fund — a group favoring conservative candidates — by a 4-to-1 margin.
Surprisingly, one of the states expecting the largest political ad spending is Montana. Sen. John Tester (D), the incumbent, is facing challenger Tim Sheehy. According to Passwaiter, some analysts are wondering if the state’s media outlets can handle the total expected advertising demand for both candidates.
“There are concerns about whether there’s enough inventory in the state to handle the massive amounts of spending that’s going to happen,” Passwaiter said.
