Nielsen has unveiled The Media Distributor Gauge, which will provide information on television audience size on a per-company basis.
The new measurement category became a necessity as streaming television continues to grow with many broadcast and cable networks utilizing the new technology as an alternate distribution method.
Coinciding with The Gauge, which measures the method by which viewers watch television, The Media Distributor Gauge is the insight into measuring an expanding and changing field.
“With more programs available across platforms, it’s vital for creators, advertisers, and the industry at large to understand what and where audiences are watching,” said Karthik Rao, CEO of Nielsen. “The Media Distributor Gauge is a perfect complement to The Gauge and serves as the first convergent TV comparison of its kind. Together, these reports paint the most complete picture of TV viewing today, which is critical as we head into the Upfront.”
In the first report of the new gauge, 14 companies saw a 1.0% share or great of the total TV usage.
The Walt Disney Company accounted for 11.5% of TV, as 42% of that figure came from Disney+ and Hulu.
YouTube (9.6%), NBCUniversal (8.9%), Paramount (8.8%), Warner Bros. Discovery (8.1%), Netflix (7.6%), and FOX (6.1%) all finished between 5-10% of the total viewing share.
